Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. For instance, a consumer’s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications
It is easy to get caught up in thinking about trends in mobile marketing over the next year or two. With shifting technology and user patterns, making accurate predictions of even the near future is more of a guessing game than a practical exercise. However, there is value in trying to predict where the technology will end up and how people and companies will be using it in a mobile marketing context. Getting ahead of the competition, even if just a little, provides companies with a stronger position in the future. Taking a risk based on predictions and trends is a troubling proposition, but the benefits and potential payoffs are often too large to dismiss. Predicting the next trend in mobile marketing will offer an advantage to those who are able to seize the opportunities now and set themselves up on the leading edge of those trends. Here are a few mobile marketing trends for the next decade that will almost certainly come to pass.
One of the biggest trends in mobile marketing over the next decade has already started. Mobile advertising
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